About
Small but mighty.
I started Little Might in 2013 because I believe you don't need a big name, a big team, or anyone's permission to do remarkable things. You just need to stay curious and keep showing up.
This is where I document what that looks like from the inside — the wins, the disasters, and whatever I'm obsessed with next.
DTC products sold
$55M+
Started with
$500
Documenting since
2013
What you'll find here
The good, the bad, and the interesting.
The good
$55M+ in DTC products from a first business started with less than $500. Won the Shopify Build-a-Business competition. Made the Inc 500. Built a world-class network from zero — mostly by sharing what I was learning online.
The bad
Got embezzled. Had a business partnership go sideways in the worst way. Sold my company to private equity and had to buy it back. I write about all of it — the lessons are in the wreckage, not the highlight reel.
The interesting
I tend to show up early. eBay store at 13. First Shopify store in 2012. Kickstarter in 2013. Crypto in 2016. DeFi in 2020. Right now I'm deep in AI — building things as an engineer who can't code from scratch but ships anyway. The curiosity is the constant.
In pictures
Timeline
A brief history.
From architecture school to e-commerce, the abridged version.
The name
Why "Little Might."
I was shy. Reserved. Definitely not going to put my own name on a blog. So I gave myself a superhero name instead — something small that might surprise you.
That was 2013. I moved to the US in 2011 with $500 and no network. Turns out, just sharing what you're curious about and documenting what you're building is how you find your people, build a world-class network, and end up in rooms you never expected to be in.
Right now
What I'm focused on.
AI engineering
I can't write code from scratch, but I'm building products anyway. AI agents, automations, and tools that actually work. Learning as I go and writing about it here.
BestSelf Co
Built it, sold it, and bought it back from private equity. Still running it. We make productivity and self-improvement tools for people who actually use them.
This site
First-person writing on business, money, building things, and whatever I'm thinking about. A few places to start: