Little Might

Pillar guide

Building.

I built BestSelf Co from a Kickstarter project to $45M+ in revenue, sold it, watched private equity run it into the ground, and bought it back. These are the essays from inside each chapter.

Articles

12+

Revenue

$45M+

Years building

10+

Building the Company

  1. How to Create a Physical Product 101

    The step-by-step behind turning an idea into something you can hold, ship, and sell.

  2. The 3 Essentials to Crafting a Product Experience

    What separates a product people use from one they talk about.

  3. Turn Your Product Into a Real Business

    The three product tiers that took BestSelf from a single SKU to a real company.

  4. Shopify 2016 Build a Business Experience

    What happened when we won Shopify's Build a Business competition — and what it actually taught me.

The Hard Lessons

  1. Why 50/50 Partnerships Are Lazy

    The full story of what went wrong, why it cost me years, and what I'd do differently.

    6,200 words — the full story
  2. An Employee Stole $230K: 3 Things I Learned

    The lessons about trust, systems, and oversight I had to learn the expensive way.

  3. My $230,000 Embezzlement Story

    How it happened, how we found out, and the operational gaps that made it possible.

  4. Inexperience Debt

    The invisible cost of learning everything for the first time while running a company.

Selling, Regretting, Buying Back

  1. I Sold My Company, Then Bought It Back

    The decision to sell, the regret that followed, and the deal to take it back.

  2. First 100 Days: Buying My Business Back from Private Equity

    What the first hundred days looked like after unwinding a PE deal and starting over.

  3. 2 Unconventional Things I Did with the Money

    What I actually did with the acquisition proceeds — and why most advice about it is wrong.

Running the Business

  1. How to Hire Rockstar Talent

    The hiring framework that consistently finds people who perform.

  2. Async Hiring Sprint

    How to run a full hiring process asynchronously without losing quality.

  3. My Minimal Ops Stack

    The tools and systems I actually use to run BestSelf day to day.

  4. Tooling Audit in 30 Minutes

    A fast process for cutting the software you're paying for but not using.

  5. Creating Business Processes & Systems

    How to build repeatable processes without drowning in documentation.

  6. Decision Speed Is the Hidden KPI

    Why the speed of your decisions matters more than the quality of most of them.

  7. The 45-Minute Founder Weekly Review

    The weekly practice that keeps the business on track without eating the whole day.