Pillar guide
Crowdfunding.
I ran three Kickstarter campaigns and raised over $400,000. These 8 articles are everything I learned — from first launch to scaling production.
3
Campaigns
$400K+
Raised
8
Articles
Your First Campaign
Step-by-Step Guide to Launching a Successful Kickstarter Campaign
The complete playbook for the SELF Journal launch — from pre-campaign to funded.
Start here — 4,800 wordsThe Ultimate Guide to a Great Crowdfunding Project Page
Visuals, messaging, and layout strategies that turn browsers into backers.
Funded in 12 Hours: How I Raised $25,161 in 30 Days
A blow-by-blow of my first campaign — what worked, what surprised me, and the numbers.
Scale and Iterate
Kickstarter Lessons Learned: How I Raised Over $50K on My Second Try
What changed between campaign one and campaign two — and why the second one doubled.
7 Lessons from 3 Successful Kickstarter Campaigns
The patterns that held across three launches and $400K+ raised.
Elizabeth's Story: Full-time Mom to $104K on Kickstarter to Shark Tank
A case study in going from idea to six figures on Kickstarter — and what came after.