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Brainstorming to Building: The Quick BestSelf Product Creation Story
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Brainstorming to Building: The Quick BestSelf Product Creation Story

Explore the steps taken to quickly turn a creative spark into a tangible BestSelf product, demonstrating effective strategies for idea realization.

Feb 12, 2021

1 min read

Updated Jan 3, 2024

A lot of people wonder where ideas come from, they can come from anywhere and everywhere. 

Look around you right now, everything you can see and touch at one point started as an idea in someone’s head. Often it starts as a problem you want to solve for yourself.

But don’t get me wrong, it’s difficult to just sit down at your desk and think “ok come up with an idea”… trust me I’ve tried.

Creativity is not a linear process.

We all have ideas, but how do you turn ideas into something tangible? In this video, I’m going to share with you a quick behind-the-scenes process I used to come up with a brand new BestSelf product in just a few days.

Watch the full video to learn more!

Cathryn Lavery

Written by

Cathryn Lavery

Cathryn built and sold BestSelf, bought it back from private equity, and still runs it. She writes Little Might so she doesn't have to keep these lessons in her head.

More about Cathryn

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